The Most Overlooked Asset in Senior Care

 As many senior care organizations work to win market share in an increasingly crowded marketplace, many are trying to distinguish themselves by focusing on a certain type of client, or opening themselves to clients with significantly more complicated needs. That might be folks with dementia, Parkinson’s disease, serious injuries, stroke survivors, etc. 

That is a great strategy to get clients "in the door," but it causes problems when caregivers don't actually have the skills necessary to care safely for these increasingly complex clients. 

It can also place well intentioned senior care organizations in an awkward position. Advertising and marketing trumpet specialty services to care for clients with greater needs. At assessment, there is discussion and promise of a custom care plan. Meanwhile, the care coordinator or manager has sweaty palms hoping they can actually match needs to a caregiver with the right skill set…. For multiple shifts.

This all leads to one obvious question: Why do we think we can increase the complexity of the client, without increasing the skillset of the caregiver?

The problem is not that senior care organizations don’t WANT their caregivers to be highly trained. Of course they do! The problem is most training resources simply don't teach advanced care skills. Senior care organizations are forced to do the best they can with what they have, but often, the result is injured and lost clients, and lost and injured caregivers.

That’s why Higher Standards Caregiver Training exists. It’s all about arming caregivers and the organizations they work for with the Gold Standard of knowledge it TAKES to SAFELY meet the needs of complex clients. Because we can no longer afford to overlook the greatest asset of senior care organizations… the caregivers.



Did this post strike a nerve? E-mail the author at Emilia.bourland@aipctherapy.com

https://www.higherstandardscaregivertraining.com/pages/employee-transfer-training-solutions

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